A service website, an online shop and a booking platform involve different work. Start with the type of project you need, then look at the content, features and systems behind it.
Let people book, sign in or manage information. Customer journeys, staff permissions and connections to other services all need to be defined and tested.
Accounts · Administration · Integrations
Example: doctor appointments connected to video calls
Use these examples to identify what a supplier needs to allow for. They explain differences in scope, without assigning a price to an unknown project.
A simpler requirementAdditional work to allow for
Page layouts
A simpler requirement
Several service pages sharing one layout.
Additional work to allow for
Different layouts and interactions for each service.
Content
A simpler requirement
Approved words and images, ready to enter.
Additional work to allow for
Writing, sourcing images, content entry and review rounds.
Features
A simpler requirement
An enquiry form sent to an inbox.
Additional work to allow for
Booking rules, customer accounts or different staff permissions.
Integrations
A simpler requirement
The website works on its own.
Additional work to allow for
Data must move between the site, a CRM or a stock system.
Replacing a site
A simpler requirement
A new site with no content to move.
Additional work to allow for
Existing content, URLs and metadata need mapping, migration and checks.
03 / PREPARE YOUR BRIEF
Three things to send
before asking for a quote
01
The job the site needs to do
Share your current URL, who the site is for and what visitors should be able to do. Separate what you need for launch from ideas that can wait.
02
What you already have
List the content, designs and systems available. Say what still needs creating and who will approve it. Rough notes and open questions are welcome.
03
The deadline and constraints
Explain any fixed launch date, access restrictions and budget you are working within. Include when your team can review the work.
04 / COMPARE THE QUOTES
What should you check before choosing?
Ask each supplier the same questions so you can compare the work included alongside the price.
Why might two quotes be very different?
Check whether both include the same page types, features, content work and integrations. Then compare design reviews, device and accessibility checks, launch work and handover. Ask for unclear assumptions and exclusions to be written down.
Which costs continue after launch?
Ask about hosting, domain renewals, software licences and any ongoing support agreement. Check who pays for each service and what maintenance includes. Our website support service can be scoped separately from the build.
What if the requirements change?
Ask how changes are assessed and approved. At Felix, we discuss the effect on cost and timing before proceeding. If further discovery is needed to understand the project, we agree the scope of that work before starting.
Does the delivery date mean the site is ready to launch?
Check which milestone the date describes. An early build for feedback still needs review and launch preparation. Ask for content deadlines, approval points, testing, redirects and handover to be included in the schedule.
What should a quote cover when replacing an existing website?
Identify the content and URLs that must be carried across. Ask who handles content mapping, redirects, metadata and checks after launch. See our CMS migration service for the work involved.
05Your project
Ready to put a scope around it?
Send your current URL, what you need the site to do and any deadline. We’ll use that to work out the next questions.