White-label WordPress development for agencies

Felix white-label WordPress development runs around your team. We agree the scope, communication and handover with you before the build starts. You send what you already have, such as a Figma link, a client scope document or a bug list, and you do not need to write a second brief for us. You get back a written scope covering what we will build, what we have assumed, what we need from you and what is not included. During the build you have one named contact and a check-in rhythm agreed at kick-off, and work goes to a staging environment you can look at whenever you want. We follow your naming, folder structure and coding standard if you have a house style. Anything outside the written scope comes back to you as a short note with the cost and the schedule impact. Handover is the repository, a local development setup, an editor guide and a walkthrough call. Read Our agency delivery process for the full process.

Yes, we can sign an NDA for white-label WordPress work. Send yours over and we will arrange it before any designs, brief or client detail change hands. NDAs are available on request, and we are used to agencies asking for one before the first call. It matches how the work is delivered. We take your designs and your scope and return a site your team can present, with nothing on it that says we were here. We are contracted by your agency, our agreement is with you, and we have no agreement, no invoice and no relationship with your client. Progress goes to your team rather than to the client. If your NDA needs to cover the repository, the Figma files, the client’s data and the fact that we are involved at all, that is normal. Send it with the brief and we will return it signed, so the paperwork is done before scoping starts.

We work in either your repository or ours. Most agencies prefer their own, so the history stays with them from day one. If you would rather we host the repository during the build, we transfer it at handover. Wherever it lives, the WordPress theme is version controlled from the first commit. It is a repository, not a folder edited over SFTP, with readable commit messages, a branch per piece of work and a history that explains itself. Templates, blocks and field definitions live in the repository where WordPress allows it, so a staging site and a production site do not quietly diverge. We follow your naming, folder structure, coding standard and linting if you have a house style. If you do not, we use WordPress coding standards and document what we chose. At handover you receive the repository with build and deployment instructions and a local development setup your team can run.

Yes, we can pick up a WordPress build someone else started, and it is a large share of what we do. We review it first and tell you honestly whether continuing is cheaper than restarting. Sometimes it is not, and that is a difficult conversation to have with your client. It is easier when it is backed by a written assessment rather than an opinion. The assessment sets out what is there and what is safe to change. If the work goes ahead, it is scoped like any other project. You get a written scope before anything is built, covering what we will build, what we have assumed, what we need from you and what is not included. If the brief cannot be built as described, you hear it at scoping, before you have confirmed anything to your client. Handover is the same as for a build we started: the repository, a local development setup, an editor guide, a walkthrough call and the out-of-scope list.

We use page builders only when the project already has one and replacing it is not in scope. New white-label WordPress builds use the block editor with custom blocks, because that is what your client’s next developer will expect to find. In practice that means custom blocks, block patterns, locked templates and theme.json configuration, so the editor your client is handed can only produce pages that look like your designs. Where the content needs structure, we use ACF field groups, flexible content layouts, options pages and relationship-driven templates, so content is modelled as content rather than as one long WYSIWYG field. The theme itself is built from your Figma files rather than from a purchased theme reskinned to match. The most common WordPress complaint an agency gets six months after launch is that the client has broken the layout. That is an editorial-experience decision made at build time, and we make it deliberately.

Your client will not know we exist from the code, the admin, the footer or an email. Nothing we build carries our name, and we do not approach your client. Felix white-label WordPress development returns a site your team can present, maintain and edit, with nothing on it that says we were here. That means no credit link, no footer logo, no admin badge and no comment in the source with our URL in it. Our agreement is with your agency, and progress goes to your team. The editor guide written for whoever updates the content is neutral in tone and yours to rebrand. Whether you tell your client that you use a build partner is entirely your decision. Some agencies are open about it and most are not, and it changes nothing about how we work. The only time we speak to your client is when you have put us in the room.

We price white-label WordPress work per project, scoped from your brief, or as retained capacity if you have continuous volume. We are not the cheapest option available to you and we do not try to be. The value is that you do not manage the build. For project pricing, you send what you already have and get back a written scope before anything is built. It sets out what we will build, what we have assumed, what we need from you and what is explicitly not included, so the price is tied to something you can check against your client’s expectation. Anything outside that scope later returns to you as a short note with the cost and the schedule impact, and you decide whether to absorb it, bill your client for it or drop it. If the brief cannot be built as described, you hear that at scoping, before you have confirmed a price or a date to your client.